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  • J. Ivory

How to create your portfolio

As an entrepreneur, the most important and crucial thing to do to attract customers is to ensure that your business has the right portfolio.


A good business portfolio helps companies and investors get a birds-eye view of the most appealing business opportunities that your business has.

If you’re wondering how to create a portfolio that can drive results, here are tips to help you make the right decision.


Business Profile

Providing key information about your business is important for customers who do not have the slightest idea about your business. In this section, you need to write a business overview, key information about your products, and your location. Include your business goals and objectives, as well as your mission statements.

Products and Services

It is important to give details regarding the type of products or services you offer. Describe what you offer and why people should be interested in it. Make the message concise, brief, and compelling. Depending on what you sell you can discuss materials used, available colors, product features, precautions, and benefits.

Educational Information

This section helps prospects and investors know a bit about you. So it is important to let them know your level of education, programs you have completed, and degrees you have attained. It could help if you have an educational background that is related to your products that will prove you’re qualified in this field.

Achievements

Discussing your business accomplishments will help improve the market appeal of your business. You can talk about accolades that you received as a result of a high-quality product, including successful sponsorships and partnerships. You can also discuss your Corporate Social Responsibility (CSR) or some events that you’ve done for a cause, and even how your company is socially responsible by implementing eco-friendly practices in business or using eco-friendly products.

Reference

This is one of the most important areas where you can prove your worth to your prospects. Here, you can indicate individuals who can give positive feedback about your products. You can add feedback and reviews from your previous customers, which you can use as visual proof to ultimately create confidence in your products.

Photos

Hire a qualified photographer who will take high-quality images of your products. Adding product images to your portfolio does not just boost its aesthetic appeal but it is also important in showcasing what you can offer to them without putting a lot of text into your portfolio. Images are also entertaining and appealing to the audience.

Contact and address information

Lastly, do not forget to add your contact information and your location. Let your prospects know how to reach out to you in case they want to collaborate with you or purchase your products. Also include your website address, e-mail address, telephone, and fax address.


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